Unnamed

In 2016, to celebrate Byredo’s 10 year anniversary we created an unnamed fragrance that allows our customers to choose a name meaningful to them, and customize the label of their bottle. This is our way of celebrating the notion and uniqueness of smell and an opportunity to thank our partners, retailers and staff as well as the loyal customers who have supported and grown Byredo to what it is today.” 
Ben Gorham, Founder & Creative Director Byredo

No name. No direction. Just an immaculate label; the promise of a story to write as your own. A blank page upon which your feelings may flow. Nestled in the white case, a set of letters printed in the unique Byredo typography provides endless possibilities of the perfect name for this fragrance. In addition to the black letters, new pop colors are included for customisation: fluorescent blue, green and pink. Initials, a first name, a dream destination, a lucky number, a special moment, a time of day or night, an emblem. Countless poetic ways to mark your olfactory presence and express your creativity and playfulness.